Current:Home > NewsA$AP Rocky named creative director of Puma, F1 fashion collection: What to know -TradeBridge
A$AP Rocky named creative director of Puma, F1 fashion collection: What to know
Charles Langston View
Date:2025-04-11 08:31:32
A$AP Rocky has been named creative director for a partnership between Puma and Formula 1.
The rapper, designer and boyfriend of Rihanna will serve as creative director of the F1 partnership, which will "focus on the intersection of the sport and streetwear," according to a press release from Puma on Monday.
Rocky, 35, will design clothing capsules and bring a new perspective to the brand with his "fashion knowledge, style and cultural expertise," which will influence Puma's "seasonal design directions" going forward.
"Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring," Rocky shared in the release. "When the world sees what were (sic) doing, I believe a shift will happen with how brand's (sic) approach taking risks and working with diverse creatives."
"We couldn't be more excited to be working with A$AP Rocky. He's incredibly talented, deeply thoughtful and invested in our brand," said Maria Valdes, Puma's chief product officer. "He will influence the broader PUMA x F1 range and will continue to help push sport and culture forward."
Puma announced its partnership with the motorsport in May.
Rocky will also have a hand in producing visuals and video content for the brand, including a campaign that explores American car culture and its impact on streetwear and fashion.
Rihanna and A$AP Rockywelcome second baby, reports say.
An "extremely limited" Puma and F1 apparel and accessory collection will drop later this year. Future capsule collections will coincide with F1 races and will include activations at several Grande Prix races starting in Miami next year.
Partnerships with Puma seem to be a family affair for Rocky and Rihanna, as the "Lift Me Up" singer, 35, has also worked with the German athletic brand for their Fenty x Puma partnership.
A$AP Rocky,Kelly Rowland honored, Doug E. Fresh performs at Harlem's Fashion Row NYFW show
veryGood! (6876)
Related
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Olympics pin featuring Snoop Dogg is a hot item in Paris
- The internet's latest craze? Meet 'duck mom.'
- Olympic gymnastics highlights: Simone Biles wins silver, Jordan Chiles bronze on floor
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- National Chocolate Chip Cookie Day is Sunday. Here's how to get a free cookie.
- Taylor Swift continues to shriek during this song. At first fans thought she was falling.
- 2 months after Starliner launched, astronauts still haven’t returned: See timeline
- Travis Hunter, the 2
- Olympics pin featuring Snoop Dogg is a hot item in Paris
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- PHOTO COLLECTION: AP Top Photos of the Day Monday Aug. 5, 2024
- Election conspiracy theories related to the 2020 presidential race live on in Michigan’s GOP primary
- Embracing election conspiracies could sink a Kansas sheriff who once looked invulnerable
- Bodycam footage shows high
- 'Whirlwind' year continues as Jayson Tatum chases Olympic gold
- Democratic primary in Arizona’s 3rd District still close, could be headed for recount
- USA breaks world record, wins swimming Olympic gold in women's medley relay
Recommendation
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
3 people are found dead at a southeast Albuquerque home, police say it appears to be a homicide case
NBC broadcaster Leigh Diffey jumps the gun, incorrectly calls Jamaican sprinter the 100 winner
Blake Lively Reveals If Her and Ryan Reynolds' Kids Are Ready to Watch Her Movies
Travis Hunter, the 2
Washington attorney general and sheriff who helped nab Green River Killer fight for governor’s seat
U.S. takes silver in first ever team skeet shooting event at Olympics
Noah Lyles is now the world's fastest man. He was ready for this moment.