Current:Home > MarketsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -TradeBridge
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
Rekubit Exchange View
Date:2025-04-09 17:30:51
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (86)
Related
- Federal hiring is about to get the Trump treatment
- Burning Man survived a muddy quagmire. Will the experiment last 30 more years?
- A top Brazilian criminal leader is isolated in prison after he negotiated his own arrest
- Almcoin Trading Center: Token Crowdfunding Model
- Grammy nominee Teddy Swims on love, growth and embracing change
- Hyundai recalls 2023: Check the full list of models recalled this year
- Madewell's Post-Holiday Sale Goes Big with $9 Tops, $41 Jeans, $39 Boots & More
- As social media guardrails fade and AI deepfakes go mainstream, experts warn of impact on elections
- Military service academies see drop in reported sexual assaults after alarming surge
- Houston Texans claim oft-suspended safety Kareem Jackson off waivers
Ranking
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- 'Crown' star Dominic West explains his falling out with Prince Harry: 'I said too much'
- 1-2-3 and counting: Las Vegas weddings could hit record on New Year’s Eve thanks to date’s pattern
- Lamar Jackson fires back at broadcaster's hot take about the Ravens
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Hyundai recalls 2023: Check the full list of models recalled this year
- Florida State quarterback Tate Rodemaker won't play in Orange Bowl, but don't blame him
- Actor Lee Sun-kyun of Oscar-winning film ‘Parasite’ dies
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Mexico’s army-run airline takes to the skies, with first flight to the resort of Tulum
Manchester United says British billionaire buys minority stake
US ambassador thanks Japan for defense upgrade and allowing a Patriot missile sale to US
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Horoscopes Today, December 25, 2023
NBA Christmas Day winners and losers: Luka Doncic dazzles. Steve Kerr goes on epic rant.
Officer fatally shoots man who shot another person following crash in suburban Detroit